tip: embed raw text in html

 it's become somewhat au courant to use the "type" attribute to mark <script> blocks that you don't want to be evaluated:

<script type='text/html-template'>
  <div> this is a template </div>
</script>

By giving a weird non-JavaScript type, you get a way to stuff raw text into the page for use by other JavaScript code (which is presumably in script block that can be evaluated).

This technique is great for using the block inside the <script> for html template, to be used by JQuery. Without the <script> block, IE will mess with the source code and remove thing it does not know.

Source: http://stackoverflow.com/questions/5265202/do-you-need-text-javascript-specified-in-your-script-tags